Terra-Gruppen AS was established to promote the interests of its shareholder banks in areas where the individual banks are too small to have access to satisfactory solutions and/or terms. In addition to this, Terra-Gruppen AS represents a strategic alliance of its shareholder banks and is responsible for co-ordinating their activities in the areas covered by the alliance.

Terra-Gruppen AS strives to ensure that the shareholder banks can offer all the products their customers expect from a modern bank. The quality and image of the products offered will provide the basis for each shareholder bank to be competitive.

In order to fulfil its role, Terra-Gruppen AS must build its own market identity so that the whole group can achieve its goals. The company aims to deliver an optimal range of products for distribution through banks, and its stated objective is to increase its market share in all business areas. Through this, the company will create value by strengthening the market position of its savings bank shareholders.

Terra-Gruppen AS is committed to ensuring that the shareholder banks have access to products, services and systems that facilitate efficient banking operations. The company therefore negotiates on behalf of all the banks to arrange banking solutions that deliver strategic benefits and economies of scale. The shareholder banks are committed to using the solutions negotiated for the group in the most important areas.